Make the Sauce: Combine kewpie mayonnaise, sriracha, soy sauce, and honey. Mix well, cover, and refrigerate until ready to use.
Prep and Cook the Salmon: Remove any pin bones and slice the salmon into 1-inch-thick slices to make the hasselback effect, without cutting through the skin.
In a small bowl, mix all the spices together.
Pat dry with a paper towel and brush with vegetable oil.
Season the fillets with the spice mixture.
Spray the air fryer basket with cooking oil spray.
Add the salmon to the basket, placing it on its side for crispiness.
Air fry for 7-9 minutes at 400°F, depending on the thickness of the salmon. Please note, time may vary between air fryers.
Make the Avocado Salsa (While Salmon is Cooking): Combine diced avocado, diced English cucumber, chopped fresh cilantro, jalapeno, lime juice, olive oil, salt and pepper in a small bowl. Keep aside.
Assemble the Dish: Divide the rice between four bowls.
Add the crispy hasselback salmon to each bowl, keeping the skin on.
Top with the salsa, sprinkle with sesame seeds, and drizzle with spicy creamy sauce.
Serve immediately and enjoy!